It started with the" Dad Sneaker" and quickly cut to the chase to be known as the "Ugly Sneaker" which it is still affectionately known today. A trend that would prove to have its choke hold game strong on the industry for quite a few seasons now, with no signs of letting up, and endless options at various price points on offer.
Trend forecasting was one of my favorite classes at Parsons and allowed us to discect and discuss what we were seeing on the streets of NYC - the self expressive playground where trends are birthed, and a petri dish for sartorial experiments. Each week we would take on a new neighborhood, and document what we were seeing. You needed to see it three times for it to be a trend, a fun observation tool I have yet to turn off, and it's going on 10 years!
Trends either trickle up from the street or trickle down from the runway, and though there could be serious debate that this was a clash up, I am leading towards the chunky ugly dad-like sneaker started on the runway, with a bold move by Nicolas Ghesquière at Louis Vuitton. Compounded by Balenciaga sending their own version (the Triple S) down the runway- or maybe it was the other way around? But either way it was one of those two powerhouses setting this thick soled trend in motion. And since we need a third I'm going to go with Stella McCartney ushering in her own version or maybe it was Gucci; but it's safe to say designers and high contemporary brands like Acne were on the sneaker train already given how massive streetwear and the 90's revival were becoming.
So since we have rent to pay and vacations we want to take, I have rounded up some great high street version that wont break the bank, and lets you try on this trend. #tryonatrend